Forbes online interview about story

Why Something You Loved as a Child is Your Key to Success Today

Forbes Online   3/12/2015 @ 8:56AM 5,808 views

William Aruda – Why something you loved as a child is your key to success today

William Arruda Contributor; I write about personal branding.

(Opinions expressed by Forbes Contributors are their own.)

Remember how riveted you were when your mother or father read you a bedtime story? Remember how much you looked forward to it?

Well, stories are powerful – and not just to five-year-olds.

We hear a lot about storytelling these days. Companies are hiring storytelling experts to help them engage customers. Leaders are bolstering their storytelling skills to engage their teams. Career-minded professionals are seeking out the ideal formula for building and delivering a powerful story. Yet effective storytelling requires a lot more than plugging content into a formula.

To truly understand the power of story and all its business applications, I reached out to one of the world’s leading experts in story, Lani Peterson.

Lani has been working in the field for two decades and brings her expertise as a psychologist to her story work with Fortune 100 companies, the homeless, prisoners, doctors, architects – the list goes surprisingly on. And although her work is vast and varied, her approach can yield solutions to many of the challenges facing individuals and companies today.

I asked Lani for some advice we could all use to become more impactful storytellers. Continue reading